Built for Insurance Brokers
Win More Insurance Clients With a Website That Demonstrates Your Expertise
From $1,000 AUD. Product type pages, AFSL licence display, and a clear value proposition over comparison sites. Clients searching for an insurance broker want someone who understands their industry — your website shows them you do.
Why Insurance Brokers Lose Clients to Comparison Sites
Invisible for product-specific searches
Clients search 'business insurance broker [suburb]', 'public liability insurance broker', 'professional indemnity insurance near me'. Without product-specific pages, those searches go to comparison sites or direct insurers.
Not communicating the broker advantage
Clients don't always understand why they should use a broker over a comparison site. Without clear messaging about your claims advocacy, market access, and tailored advice, they go direct — often underinsured.
AFSL licence not prominent
Insurance advice requires an AFSL licence (or authorised representative status). Without this displayed clearly, clients have no way to verify you're licensed to advise — and that's a red flag for anyone making a significant insurance decision.
Everything an Insurance Broker Website Needs
Product type pages
Individual pages for business insurance, public liability, professional indemnity, trade insurance, life insurance, and other products you place — each targeting the specific searches clients use.
AFSL & licence display
Your AFSL number (or AR number and authorising licensee), professional indemnity insurance, and NIBA or ICA membership — the compliance signals that establish credibility.
Industry specialisation pages
If you specialise in a specific industry — trades, medical, hospitality, manufacturing — dedicated pages targeting '[industry] insurance broker [suburb]' searches capture the most valuable clients.
Broker profile
Professional profile with experience, qualifications, specialisations, and a human bio — clients choose an insurance broker they trust with their business.
Review request & lead capture
A structured enquiry form capturing insurance type, industry, current insurer, and renewal date — so every lead arrives with context.
Local SEO setup
Suburb and city-targeted content, Google Business Profile integration, and Search Console submission at launch.
How It Works
Brief (30 minutes)
Tell us your product types, industry specialisations, AFSL details, and target clients. We write everything from there.
Build (2 weeks)
We design and build your site. You review the staging link once — feedback actioned within 2 business days.
Launch
We go live, submit to Google Search Console, and connect your Google Business Profile.
3×
more enquiries on average
3 weeks
from brief to live
95+
Google PageSpeed score
Insurance Broker Website Pricing
Most insurance brokers go with the Business Site — it includes product type pages, industry specialisation pages, AFSL display, and full SEO setup.
Basic Logo
$200
Perfect for startups and sole traders needing a clean, professional logo fast.
- 1 custom logo concept
- 2 revision rounds
- Final files: PNG + PDF
- Black & white version
Brand Kit
$350
Ideal for businesses ready to build a consistent brand across all touchpoints.
- 1 custom logo concept
- 3 revision rounds
- Full colour palette
- Typography selection
- Social media kit (5 templates)
- Style guide PDF
- All file formats
Full Identity
$600
For businesses launching or rebranding who want everything done right.
- 2 logo concepts
- Unlimited revisions
- Complete brand identity system
- Business card design
- Email signature
- Letterhead template
- Stationery kit
Want full pricing details? View Web Design pricing →
Insurance Broker Website FAQ
Yes — clients search by product type. A public liability page targets 'public liability insurance broker'; a professional indemnity page targets 'PI insurance broker [suburb]'. Each page ranks separately and speaks to clients who know what they need.
Comparison sites compete on price and volume. You compete on expertise, claims advocacy, and tailored advice — particularly for commercial and specialty insurance where comparison sites are weak. Your website communicates this advantage clearly, targeting clients who want a broker not just a quote.
Yes — ASIC requires disclosure of your AFSL number (or authorising licensee) when providing financial services. We display this prominently as part of every insurance broker website, along with your professional indemnity and NIBA membership where applicable.
Yes — if you specialise in tradies insurance, medical indemnity, or hospitality insurance, we build dedicated pages targeting '[industry] insurance broker [suburb]'. These are highly effective because they speak directly to clients in your target industry who are searching for a specialist.
A structured insurance review enquiry form capturing business type, insurance type, current insurer, and renewal date generates pre-qualified leads. We also build click-to-call prominently for clients who prefer to talk before submitting a form.
Serving Insurance Brokers Businesses Across Australia
We build insurance brokers websites for businesses in Melbourne, Sydney, Brisbane, Perth, and beyond — all handled remotely, all to the same high standard.
Not in this list? We work with businesses across Australia — get in touch.
Ready to Win More Insurance Clients Online?
Free, no-obligation quote — we'll confirm scope and timeline within 1 business day.